Branding / Packaging / Visual Identity
Project Summary
Reminiscent is a fictional perfume brand that captures the emotional bond between scent and memory. This project translates that idea into a visual identity using soft tones, minimal layouts, and a calming design system.
Reminiscent is a fictional perfume brand that captures the emotional bond between scent and memory. This project translates that idea into a visual identity using soft tones, minimal layouts, and a calming design system.
Objective
To build a cohesive identity around three fragrance concepts: Summer Rain, Bubbly Memories, and Resting in the Ocean, each representing a different kind of emotional landscape.
Approach
To build a cohesive identity around three fragrance concepts: Summer Rain, Bubbly Memories, and Resting in the Ocean, each representing a different kind of emotional landscape.
Approach
- Developed a logo symbol that visualizes the intersection of space, scent, and memory using three overlapping circles
- Chose a gentle serif typeface to communicate a calm and nostalgic tone
- Designed color-coded packaging and layout system to highlight the distinct personality of each fragrance
- Created mockups for posters and a web interface to present the brand’s atmosphere across platforms
Role
Visual concept, branding, packaging, promotional mockups, and layout design
Visual concept, branding, packaging, promotional mockups, and layout design