Social Media Design / Esports Graphics / Personal Project
Project Summary
This self-initiated project reimagines social media graphics for PUBG esports teams based on fan perspective. Specifically, I created redesigns for Team Danawa (KR) and Soniqs (NA), two well-known organizations competing in the PUBG Global Series. While both teams had strong in-game identities, their existing social media visuals lacked consistency and didn’t fully match their team vibes. I aimed to bridge that gap through bold, expressive designs.
This self-initiated project reimagines social media graphics for PUBG esports teams based on fan perspective. Specifically, I created redesigns for Team Danawa (KR) and Soniqs (NA), two well-known organizations competing in the PUBG Global Series. While both teams had strong in-game identities, their existing social media visuals lacked consistency and didn’t fully match their team vibes. I aimed to bridge that gap through bold, expressive designs.
Objective
To create fan-made visuals that reflect each team’s in-game personality and appeal to their fanbase, while maintaining esports standards of clarity and impact.
Approach
To create fan-made visuals that reflect each team’s in-game personality and appeal to their fanbase, while maintaining esports standards of clarity and impact.
Approach
- Designed two tailored sets of graphics: one for Danawa, one for Soniqs
- For Danawa, emphasized their aggressive and youthful gameplay using saturated neon yellow, graffiti-style tags, and playful emojis
- For Soniqs, adopted a modern, futuristic look inspired by their use of memes and neon colors like emerald and violet
- Focused on visual consistency across matchday graphics, MOM (Man of the Match), and result posts
- Replaced inconsistent or underwhelming posts with styles that reflect team energy, for better fan connection
- This self-initiated project was shared with the coach of Team Danawa, who responded positively, saying the visual direction reminded him of global esports teams from Europe and Japan.
Role
Visual direction, layout design, typography, image editing, team research, fan-focused branding
Visual direction, layout design, typography, image editing, team research, fan-focused branding