Advertisement / Event Posters / Social Media Design
Project Summary
Pado Society is a New York-based event production group that runs seasonal parties at Club Maru. I worked with them as a freelance designer from 2021 to 2023, creating posters and Instagram content that captured the tone of each event. From dark, edgy Halloween visuals to festive holiday themes, the designs were tailored to fit the club’s energy and target audience.
Pado Society is a New York-based event production group that runs seasonal parties at Club Maru. I worked with them as a freelance designer from 2021 to 2023, creating posters and Instagram content that captured the tone of each event. From dark, edgy Halloween visuals to festive holiday themes, the designs were tailored to fit the club’s energy and target audience.
Objective
To produce high-impact promotional graphics that communicate the vibe of each event and drive attendance, both through printed flyers and digital campaigns.
Approach
To produce high-impact promotional graphics that communicate the vibe of each event and drive attendance, both through printed flyers and digital campaigns.
Approach
- Designed visuals for over 15 seasonal campaigns, each with a distinct theme and visual direction
- Adapted visual tone based on each party’s concept, from loud and neon to sleek and elegant
- Used bold type, dramatic lighting, and layered textures to stand out in nightlife settings
- Delivered assets optimized for both print and Instagram posts under tight timelines
Role
Graphic design, poster creation, social media content, layout execution, client collaboration
Graphic design, poster creation, social media content, layout execution, client collaboration