Branding / Typography / Visual Identity
Project Summary
This fictional branding project was created for a typography class at The City College of New York. The brief was to choose an architect and design a lecture series around their work. I selected Hyunjoon Yoo, a Korean architect known for blending simplicity with precision.
This fictional branding project was created for a typography class at The City College of New York. The brief was to choose an architect and design a lecture series around their work. I selected Hyunjoon Yoo, a Korean architect known for blending simplicity with precision.
Objective
To build a visual identity that merges architectural logic with graphic design, making an unfamiliar name feel structured, intentional, and recognizable.
Approach
To build a visual identity that merges architectural logic with graphic design, making an unfamiliar name feel structured, intentional, and recognizable.
Approach
- Built a typographic logo using construction-style grid lines, curves, and measurement symbols
- Used Yoo’s architectural works as minimal illustrations to reflect his design language
- Created a consistent brand system across posters, leaflets, ID cards, and lanyards
- Chose light gray and red as primary colors to convey clarity and cohesion
Role
Concept development, typography, layout design, brand system creation, mockups
Concept development, typography, layout design, brand system creation, mockups