My name is
INKYEONG
or you can call me IK.
IK?
Yes, I know. It sounds like “I know,” and I like when people think I do.
Half of me is Seoul. The other half is 🗽
I didn’t always have the words, so I learned to speak in visuals.
PHOTOSHOP taught me patience. Oh, and layers. Mostly layers.
There’s a reason I keep opening ADOBE I have so many ideas I want to bring to life, so most my days start and end there.
ILLUSTRATOR when I want clean curves, chaotic grids, or to wrestle with the pen tool.
LATE NIGHTS Not just to finish. I’m the type who can’t stop until it feels right.
Things always fade, but I make mine for 💭
Not just to be seen, but to be remembered.
EMOTIONlaid into layout, soaked in color, and left behind in feeling.
IK IS HERE
Started as a joke. Became a habit. Now it's a visual signature.
Started as a joke. Became a habit. Now it's a visual signature.
Hi there, this is INKYEONG or you can call me IK.
My story starts in Seoul, evolves in🗽 and finds its voice in visual language.
ADOBEOrganized chaos.
Curves, grids, and caffeine-fueled nights 🌙
IK IS HERE Started as a joke.
Became a habit. Now it's a visual signature.
Branding / Packaging / Visual Identity
Project Summary
Reminiscent is a fictional perfume brand that captures the emotional bond between scent and memory. This project translates that idea into a visual identity using soft tones, minimal layouts, and a calming design system.
Reminiscent is a fictional perfume brand that captures the emotional bond between scent and memory. This project translates that idea into a visual identity using soft tones, minimal layouts, and a calming design system.
Objective
To build a cohesive identity around three fragrance concepts: Summer Rain, Bubbly Memories, and Resting in the Ocean, each representing a different kind of emotional landscape.
Approach
To build a cohesive identity around three fragrance concepts: Summer Rain, Bubbly Memories, and Resting in the Ocean, each representing a different kind of emotional landscape.
Approach
- Developed a logo symbol that visualizes the intersection of space, scent, and memory using three overlapping circles
- Chose a gentle serif typeface to communicate a calm and nostalgic tone
- Designed color-coded packaging and layout system to highlight the distinct personality of each fragrance
- Created mockups for posters and a web interface to present the brand’s atmosphere across platforms
Role
Visual concept, branding, packaging, promotional mockups, and layout design
Visual concept, branding, packaging, promotional mockups, and layout design
Branding / Packaging / Visual Identity
Project Summary
Loop is a fictional tableware brand that repurposes used coffee grounds into sustainable products. This self-initiated project explores how visual identity can express both environmental values and product functionality. The concept centers on giving waste a second life, putting what we once drank back on the table.
Loop is a fictional tableware brand that repurposes used coffee grounds into sustainable products. This self-initiated project explores how visual identity can express both environmental values and product functionality. The concept centers on giving waste a second life, putting what we once drank back on the table.
Objective
To design a brand system that feels natural, minimal, and circular. The goal was to reflect the product’s recycled origin and encourage mindful consumption.
Approach
To design a brand system that feels natural, minimal, and circular. The goal was to reflect the product’s recycled origin and encourage mindful consumption.
Approach
- Created a custom logotype inspired by the infinity loop and spoon silhouette
- Selected an earthy color palette and warm neutrals to express sustainability and calm
- Paired serif and sans-serif fonts (Playfair & Pretendard) to balance elegance with clarity
- Designed packaging with bold type and clean layouts to emphasize product purpose
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Developed a website mockup to visualize the customer journey and product story
Role
Visual concept, logo design, branding, packaging design, promotional graphics, and layout system
Visual concept, logo design, branding, packaging design, promotional graphics, and layout system
Advertisement / Event Posters / Social Media Design
Project Summary
Pado Society is a New York-based event production group that runs seasonal parties at Club Maru. I worked with them as a freelance designer from 2021 to 2023, creating posters and Instagram content that captured the tone of each event. From dark, edgy Halloween visuals to festive holiday themes, the designs were tailored to fit the club’s energy and target audience.
Pado Society is a New York-based event production group that runs seasonal parties at Club Maru. I worked with them as a freelance designer from 2021 to 2023, creating posters and Instagram content that captured the tone of each event. From dark, edgy Halloween visuals to festive holiday themes, the designs were tailored to fit the club’s energy and target audience.
Objective
To produce high-impact promotional graphics that communicate the vibe of each event and drive attendance, both through printed flyers and digital campaigns.
Approach
To produce high-impact promotional graphics that communicate the vibe of each event and drive attendance, both through printed flyers and digital campaigns.
Approach
- Designed visuals for over 15 seasonal campaigns, each with a distinct theme and visual direction
- Adapted visual tone based on each party’s concept, from loud and neon to sleek and elegant
- Used bold type, dramatic lighting, and layered textures to stand out in nightlife settings
- Delivered assets optimized for both print and Instagram posts under tight timelines
Role
Graphic design, poster creation, social media content, layout execution, client collaboration
Graphic design, poster creation, social media content, layout execution, client collaboration
Social Media Design / Event Posters / Promotional Graphics
Project Summary
This is a collection of freelance design projects for small businesses and local brands, including Snap Box, Dangol, Tap Haus, KAS and Mister Seoul. I worked on a variety of visual materials such as event posters, store announcements, and seasonal social media content. Each project required a different tone, from playful and family-friendly to bold and nightlife-oriented, and was tailored to the brand’s audience and platform needs.
This is a collection of freelance design projects for small businesses and local brands, including Snap Box, Dangol, Tap Haus, KAS and Mister Seoul. I worked on a variety of visual materials such as event posters, store announcements, and seasonal social media content. Each project required a different tone, from playful and family-friendly to bold and nightlife-oriented, and was tailored to the brand’s audience and platform needs.
Objective
To deliver visually engaging promotional content that effectively communicates event details and reinforces brand presence across print and digital platforms.
Approach
To deliver visually engaging promotional content that effectively communicates event details and reinforces brand presence across print and digital platforms.
Approach
- Designed Instagram stories, feed posts, and flyers for events like Valentine’s Day, raffles, and holiday parties
- Created visuals in a wide range of tones: bright and romantic for Snap Box, dark and edgy for Dangol and Tap Haus, and clean and modern for Mister Seoul
- Ensured all designs matched the client’s branding while remaining eye-catching and scroll-stopping
- Managed fast-paced turnaround and delivered content optimized for both social and print formats
Role
Graphic design, layout design, content adaption for Instagram and print, client communication, brand styling
Graphic design, layout design, content adaption for Instagram and print, client communication, brand styling
Social Media Design / Esports Graphics / Personal Project
Project Summary
This self-initiated project reimagines social media graphics for PUBG esports teams based on fan perspective. Specifically, I created redesigns for Team Danawa (KR) and Soniqs (NA), two well-known organizations competing in the PUBG Global Series. While both teams had strong in-game identities, their existing social media visuals lacked consistency and didn’t fully match their team vibes. I aimed to bridge that gap through bold, expressive designs.
This self-initiated project reimagines social media graphics for PUBG esports teams based on fan perspective. Specifically, I created redesigns for Team Danawa (KR) and Soniqs (NA), two well-known organizations competing in the PUBG Global Series. While both teams had strong in-game identities, their existing social media visuals lacked consistency and didn’t fully match their team vibes. I aimed to bridge that gap through bold, expressive designs.
Objective
To create fan-made visuals that reflect each team’s in-game personality and appeal to their fanbase, while maintaining esports standards of clarity and impact.
Approach
To create fan-made visuals that reflect each team’s in-game personality and appeal to their fanbase, while maintaining esports standards of clarity and impact.
Approach
- Designed two tailored sets of graphics: one for Danawa, one for Soniqs
- For Danawa, emphasized their aggressive and youthful gameplay using saturated neon yellow, graffiti-style tags, and playful emojis
- For Soniqs, adopted a modern, futuristic look inspired by their use of memes and neon colors like emerald and violet
- Focused on visual consistency across matchday graphics, MOM (Man of the Match), and result posts
- Replaced inconsistent or underwhelming posts with styles that reflect team energy, for better fan connection
- This self-initiated project was shared with the coach of Team Danawa, who responded positively, saying the visual direction reminded him of global esports teams from Europe and Japan.
Role
Visual direction, layout design, typography, image editing, team research, fan-focused branding
Visual direction, layout design, typography, image editing, team research, fan-focused branding
Branding / Typography / Visual Identity
Project Summary
This fictional branding project was created for a typography class at The City College of New York. The brief was to choose an architect and design a lecture series around their work. I selected Hyunjoon Yoo, a Korean architect known for blending simplicity with precision.
This fictional branding project was created for a typography class at The City College of New York. The brief was to choose an architect and design a lecture series around their work. I selected Hyunjoon Yoo, a Korean architect known for blending simplicity with precision.
Objective
To build a visual identity that merges architectural logic with graphic design, making an unfamiliar name feel structured, intentional, and recognizable.
Approach
To build a visual identity that merges architectural logic with graphic design, making an unfamiliar name feel structured, intentional, and recognizable.
Approach
- Built a typographic logo using construction-style grid lines, curves, and measurement symbols
- Used Yoo’s architectural works as minimal illustrations to reflect his design language
- Created a consistent brand system across posters, leaflets, ID cards, and lanyards
- Chose light gray and red as primary colors to convey clarity and cohesion
Role
Concept development, typography, layout design, brand system creation, mockups
Concept development, typography, layout design, brand system creation, mockups